CHANGE THE WAY YOU HEAL
Creative Director: Sam Spratlin
Copywriter: Harry Evans
Agency: Dentsu Creative
Role: Associate Art Director
In this campaign, we challenge the preconceived notion that the only control we have over our scars is our ability to cover them up. A semi-translucent layer that we call “the veil” sits in front of our subjects to represent this notion. Only upon learning that Mederma can help fade their scars do they begin to tear through it, bringing themselves (and their scars) out of hiding as they rediscover their confidence.
OLV
OLV :30
SOCIAL
Carousel 1: Scar Education
Carousel 2: Scar Diversity
BANNERS
800x250:Drive Consideration 1
800x250:Drive Consideration 2