HIT THE SEA WITH COUSIN T
Creative Director: Simeon Coker
Copywriter(s): Kendra Croft and Jay Zschunke
Agency: Ten35
Role: Junior Art Director/ Designer
In extension to Lipton's campaign in partnership with T-Pain, we created a nationwide sweepstakes for a chance to party with "Cousin T" on the New Orleans coast. Promotional retail images would be featured in select stores. Along with the yacht party, grand prize winners would win custom Lipton items.
Online Retail Promotion
In-Store Retail Signage
In-Store Basket Signage
In-Store Wobbler
Grand Prize Item: Customized T-Pain Bomber Jacket
Grand Prize Item: Gold Plated Custom Lipton Yeti Cooler
