It's Not Smart, it's Jenius.
Creative Director: Andy Kohman and Bree Housely
Copywriter: Harry Evans
Agency: Dentsu Creative
Role: Art Director
For Jenius Bank's first-ever brand campaign, we created a series of spots centered around individuals that are a "certain kind of genius" (the kind with a "J"). Each hero demonstrates how doing things your own way, can sometimes be the most brilliant move of all.
This campaign shows what banking can be for those who are ready to do things differently.
No fees, no minimums, just "jenius", intuitive banking for "jenius", intuitive people.
This campaign shows what banking can be for those who are ready to do things differently.
No fees, no minimums, just "jenius", intuitive banking for "jenius", intuitive people.
OLV
"Step Count" OLV :30
"Grounded" OLV :30
"Best Seller" OLV :30