MICROSOFT GAME CHANGERS
Associate Creative Director: Teneka King
Copywriter: Bella Bagshaw
Agency: Ten35
Role: Associate Art Director
Microsoft sought to elevate their existing Game Changers platform, which showcases their broad spectrum of female athelete partners across the WNBA, Apline F1 racing, and USTA—as well as how Microsoft technology enhances their game. We conceived a campaign highlighting the Power Players in women's sports and redefined what it means to be a powerful athlete.
As opposed to something unrefined and abrasive, a Power Play can be smart, savvy, and dynamic; especially when they introduce Microsoft into their training.
OLV
Make Way Hero OLV :30
Aja Wilson OLV :15
CoCo Gauff OLV :15